Google Search
On Google search result pages the Companion shows where you stand for the search term, straight from your keyword monitoring in aYOUne.
The bar above the results
Above the results a bar shows:
- your website's position for the search term and when it was last measured;
- whether you appear in the regular results (SEO), with text ads (SEA) or with shopping ads (PLA);
- the research the search term belongs to;
- an Open in aYOUne link to the report for the search term.
If the search term is not monitored yet, the bar says so and offers a button:
- is not being watched → + Watch search term
- is on file but in no research — it is not measured → Add to research
Both buttons open a picker of your research projects right in the bar; you can also create a new research there.
With Regions you compare the position in other countries and languages.
Ads
- If competitors bid on your brand, the Companion marks their ads with Bids on your brand.
- Your own ads show, where measured, position, impressions, click-through rate (CTR) and cost per click (CPC).
Extras
Two extras are off after installation; switch them on under Settings → Features:
- Search term overview in the side panel – the Overview button opens the full report on a search term: position, search volume, cost per click, attacks on your brand, research projects and matching CRM contacts;
- Hints right in the search results – marks ads that attack your brand or redirect visitors, labels your own domain and known customer domains and shows the state of your campaigns.
Requirements
The bar appears on the common Google domains while you are signed in to the Companion and the feature Google Search with your marketing data is switched on.