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Marketing Module

Das Marketing-Modul deckt klassisches Outbound-Marketing ab: E-Mail-Kampagnen, Coupons, Tracking. Routing: marketing-api.ayoune.app (separates mail-tracking-api.ayoune.app für Open/Click-Pixel).

Hauptentitäten

Coupons

Rabatt-Codes mit Lifecycle und Limits.

Feld Hinweis
code unique pro Customer
value Zahl
type percent / fixed / freeshipping
validFrom / validUntil Date-Range
usageLimit global Max-Einlösungen
perUserLimit Max-Einlösungen pro User
applicableProducts ProductId-Array (leer = alle)
_status active / paused / expired

Rights: marketing.coupons.{view|create|edit|delete|export}.

Beispiel:

ay create coupons "SUMMER25" \
  --set type=percent --set value=25 \
  --set validUntil=2026-09-30

Newsletters

Mail-Templates + Versand-Trigger.

Feld Hinweis
subject Pflicht
body Handlebars-Template
recipientFilter Mongo-Query auf Consumers
scheduleAt Versand-Zeitpunkt
tracking bool — Open/Click-Pixel? 
ay create newsletters "Summer-Sale 2026" \
  --set subject="25% auf Outdoor" \
  --set recipientFilter='{"tags":"outdoor","_status":"active"}' \
  --set scheduleAt=2026-06-01T08:00:00Z

Custom-Actions:

POST /newsletters/:id/actions/send-test --body '{"to":"qa@firma.tld"}'
POST /newsletters/:id/actions/cancel
POST /newsletters/:id/actions/duplicate

MailLogs

Read-Only-Audit aller versendeten Mails — entsteht automatisch beim Versand.

Feld Hinweis
to Empfänger-Email
consumer ConsumerId (wenn matchbar)
newsletter NewsletterId
status queued / sent / bounced / complained / opened / clicked
openedAt Date
clickedAt Date
bounceReason string

Tracking-Pixel und Click-Redirects laufen über mail-tracking-api.ayoune.app — separates Service, weil es public sein muss (kein Auth).

Rights: marketing.maillogs.{view|export}.

Tracking-Pipeline

Newsletter-Send
  → MailLog erzeugt
  → Mail durch Provider versendet
  → Empfänger öffnet → Pixel-Hit auf mail-tracking-api → MailLog.openedAt
  → Empfänger klickt Link → Redirect über mail-tracking-api → MailLog.clickedAt
  → Bounce-Webhook von Provider → MailLog.status=bounced

Google-Ads (sub-modul ads)

Google-Ads v23 Integration unter ads-api.ayoune.app:

  • ads.campaigns — Campaigns syncen
  • ads.adgroups — AdGroups
  • ads.keywords — Keywords + Performance
  • ads.metrics — Impressions, Clicks, Conversions

Setup via OAuth: ay exec ads:authorize öffnet Google-OAuth, persistiert Refresh-Token in Credentials.

Verbindungen