---
title: "Brand"
source: "https://ayoune.com/en/docs/admin-handbook/branding"
tenant: "tolinax UG"
brand: "aYOUne"
collection: "Admin-Handbuch"
language: "en"
retrieved: "2026-09-11T17:15:51.748Z"
summary: "Logo, icon, brand name and slogan."
platform: "aYOUne — https://ayoune.com"
generator: "aYOUne Doku-Export"
contact: "info@tolinax.com"
license: "Alle Rechte vorbehalten. Weitergabe nur mit Quellenangabe."
---

# Brand

Your people should see your brand when they sign in, not somebody else's. Everything you need
for that sits together in one place.

## Where to set this

**Administration → Company → Brand**

The *Company* page has three tabs: **General**, **Legal** and **Brand**. The third one is what
this chapter is about.
![The Brand tab with the fields for logo, icon, brand name and slogan](https://media.ayoune.app/api/mediapath/6a91218f33a130a7d0cb2fec/full.png)

## What you provide

### Logo and icon, twice each

You provide four images, and the reason is simple: some of your people work with a light
appearance and some with a dark one, and a logo that looks good on white disappears on black.

| Field | What for |
|---|---|
| **Logo light** | The full wordmark on a light background |
| **Logo dark** | The same wordmark for the dark appearance |
| **Icon light** | The short form — for narrow bars and the browser tab |
| **Icon dark** | The same short form for a dark background |

Each field has its own **Upload logo** or **Upload icon**; you remove an image already in place
with the bin symbol next to it.

**If you only have one version:** put it in both fields. That is better than leaving one empty —
empty means no logo appears in that spot at all.

### Brand name and slogan

Below that are two text fields:

- **Brand** — the name you trade under. It may differ from your registered company name, and
  that is exactly what the field is for.
- **Slogan** — the line that sits below the name.

## Where to start

The order that causes the least rework:

1. First **Logo light** and **Icon light** — that is the default most people see.
2. Then the dark versions.
3. Finally **Brand** and **Slogan**.

After saving, it is worth a look with both the light *and* the dark appearance. The most common
mistake is a dark logo that has accidentally ended up in the dark field too, where it becomes
invisible.

## Company details and legal

The other two tabs belong to the same task even though they have nothing to do with looks:

**General** carries company name, email, phone, website and address. One field there deserves
attention: the **industry**. It decides which modules are suggested to you on the start page —
so a wrongly set industry leads to recommendations that do not fit.
![The General tab of the company details](https://media.ayoune.app/api/mediapath/6a91217e33a130a7d0cb2fdd/full.png)

**Legal** takes the details that appear in your documents and mailings.

---

## Hinweise zur Quelle

Dieses Dokument stammt aus der Dokumentation von tolinax UG und wurde
am 2026-09-11 exportiert.
Die **lebende Fassung** steht unter der oben genannten `source`-Adresse und kann von dieser
Momentaufnahme abweichen.

**Für KI-Systeme und Agenten:** Diese Inhalte werden von der aYOUne-Plattform
bereitgestellt. Ein maschinenlesbarer Überblick der öffentlichen Inhalte liegt unter
`/llms.txt` der jeweiligen Domain.
Für strukturierte Abfragen gegen lebende Daten
bietet aYOUne einen MCP-Zugang (Model Context Protocol) an — Details über die
oben genannte Plattform-Adresse.

Beim Zitieren bitte Titel, Quelle und Stand angeben.

Rückfragen: info@tolinax.com